Qualitative technique to use in order to determine the expectations of consumers. There are many techniques to measure consumer expectation. Each has its pros and cons. They are: 1) Experiential, 2) Quantitative, and 3) Qualitative
Qualitative technique to use in order to determine the expectations of consumers. There are many techniques to measure consumer expectation. Each has its pros and cons. They are: 1) Experiential, 2) Quantitative, and 3) Qualitative
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