Coke or Coca-Cola Company:
The Coca-Cola company is run by CEO Muhtar Kent, who an entrepreneur and always focused on cash. Kent uses entrepreneurial mentality by working religiously to get into the Coke Company and making the employees feel like the owners of the company. He has employed a technique of motivating all the employees in the company to help them feel as if they are chasing pennies along the hallway. Kent has got a lot of respect for cash; he has a devotion to this kind of manifest; for instance, when filling his car up at any gas station, he always uses the money to pay, in his pocket, he still uses hefty cash. He doesn’t look at the Coke share daily. He does it at least once a week.
Risk-taking: Kent ensures that the Coke Company invests its resources, strategies, and time continuously, even if the economy is depressed. For example, during the great economic depression, Kent encourages the Coke chairman, Robert Woodruff, to increase the spending used in promotions, other companies, however, cut their backs on the marketing and advertising. This will lead to Coke company to increase their brand exposure and strengthen their business. Coca-Cola Company has published its 2020 vision whereby there are planning on taking the risk; therefore, investing more than $30 billion on Coke’s infrastructure and brand thus.
Being Global minded: Coca-Cola is a global company; thus, Kent aims at seeking the best out of the world’s best, they employ Latin American people to work in Asia, in South African, the Coke Company employs the Europe citizens, some Africans are as well employed to work in Europe and so many other. At Coke’s headquarters in Atlanta, there are at least 50 representatives from different nationalities.
Strategic partnership: Kent has identified a Global triangle, which collaborates with the business organizations, which may include the civil society, government, and other organizations, this greatly helps in developing a solution to any complex problem being experienced. Kent believes that through the partnership, magical things will always happen. Coke has had many partnerships that have greatly bared fruitful results; for example, in Tanzania, the access to vital medicines has been increased due to global collaboration between the Coca-Cola Company and the Institute of Health Leadership, Gates foundation as well as global fund.
Openness: Kent insists that no one knows where the next innovation will ever come from; news ideas are always developed worldwide. Coca-Cola Company aims at advancing both the local and regional innovations. Coke Company has formed a multicultural council that helps in developing all the promising ideas; the council usually meets quarterly.
Coca-Cola is truly a worldwide company; the company’s products are consumed and recognized globally. The coke company structures and organizes itself in a way that reflects the fact. At the same time, the Company aims at sensitively satisfying particular regional market needs, and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The Coca-Cola Company markets the world’s top four soft drinks since it is the world’s largest company that produces beverages; thus, it is the leading producer and market of soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which is most recognized.
Quality: Coca-Cola consistently offers its customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company.
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided its customers continually with the new product, for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, and they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization; they experience control from the center with all the appropriate levels of management. The company enhances the employees’ development by building flexible structures, which dramatically encourages the employees to work in teamwork. An example is the invention and development of new products such as Coca-Cola vanilla, which brought together the different teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aims at becoming the world’s largest world provider of branded beverages products thud delivering profitable and consistent growth to have the product of the highest quality and processes. Coca-Cola has established some strategies that will enable it to achieve these goals:
-Accelerating the growth of carbohydrates soft drinks.
-Enlarging the product’s family whenever appropriate.
-Serving customers creatively, thus building their business.
-Investing intelligently in market growth.
Coca-Cola has a firm foundation of the relationship that enhances open communication channels, thus building the company growth through the culture of innovation partnership and teamwork.
Coca-Cola enhances its performance through ethical leadership. An ethical will corporate the culture that has been associated with the commitment to equality, trust, the satisfaction of the customer’s financial responsibility, and financial performance. Kent has taken the proactive approach that incorporates ethical concerns in Coke’s strategic planning. Despite all these, there is a public policy that usually requires the top management to be responsible for the ethics of the organization.
Strong leadership will always lead to an ethical culture. Hence it is good business for any organization to be ethical. (Peshawaria, 2014) There is always a reward for the Coca-Cola company to be ethical in that there will be increased efficiency in the organization’s daily activities, in employees’ commitment, in the decision making by the management, quality of the products will be improved, as well as gaining customer’s loyalty.
Kent uses three approaches to implement ethical initiatives:
- Moral conformity can be gained through internal controls through compliance.
- Ethics in public relations may be used by the organization, thus enhancing their reputations to gain the public media extra attention.
- Lastly, the organization may incorporate the above two philosophies to form a more committed approach to focus on creating an ethical culture via their dedicated leadership.
Kent has established various shared values that have influenced the ethical conduct of Coca-Cola employees and has as well improved the managements’ and workers’ relationship with their customers, investors, suppliers, and the society at large.
Coca-Cola is a huge company that operates globally and has employed more than 700,000 workers. To ensure that the employees are motivated to do their best and feel like part of the company’s future and make them feel that they have a role to play for the company to succeed, the coke company has particular practices to ensure this is achieved.
Effective Communication that will bear positive results: Coca-Cola employees are regularly asked questions which they answer knowing that someone is always listening to their opinion, the coke’s mission statement and core values were developed from employees’ inputs, thus making them feel like a part of the organization. Employees’ insight survey is usually distributed globally every year so that employees can provide insight into how the coke company is run and give their opinions on how things can be improved. The company ensures that the survey is not just a pen and paper form, but it is in the form of a private website and will be given for a limited period of time; the company tracks employees’ responses, and improvements suggested are implemented every year.
Mentoring and training: Coca-Cola Company allows its employees to have the opportunity to grow in their particular skills, and they are also trained to do even better. Several development programs are offered by the company to encourage and motivate the employees. Coca-Cola has a university that offers to teach online to the employees, for the employees to work in the field which is different from their own, they are given a short-term assignment based on a different department or even different countries.
Financial Rewards: for the employees to reach to more enormous pinnacles, Coke’s company offers financial rewards, the compensation is usually competitive, and every year, the employees’ performance is reviewed, thus giving them a chance of receiving merits raises. Employees are also given tuition reimbursement, and their children are as well given a chance to qualify for the scholarship funds. (Bruce, 2006) Employees are as well motivated by being given car discounts and free parking.
