In the competitive world of online business, understanding your customer’s experience is the key to growth. The Customer Value Journey (CVJ) is a proven 8-step framework that guides potential customers from strangers to raving fans and brand evangelists.
By implementing the Customer Value Journey, you can build relationships, boost conversions, and maximize revenue at every stage of the buyer’s lifecycle.
What is the Customer Value Journey?
The CVJ maps out the path your customers take as they interact with your business, from initial awareness to becoming loyal promoters. This proven strategy, developed by top marketers like Ryan Deiss and Russell Brunson, focuses on guiding customers through the following stages:
The 8 Stages of the Customer Value Journey
1. Awareness
The journey starts with making customers aware of your business. Focus on top-of-funnel strategies such as blog posts, social media, or ads to capture attention. Think of it as the “eye contact” that sparks curiosity.
Action Step: Use targeted ads, SEO-optimized content, and engaging social media to introduce your brand to new audiences.
2. Engagement
Once aware, customers need a reason to connect emotionally. Share valuable, relatable content to nurture trust and build relationships.
Action Step: Publish engaging blog posts, create videos, or interact on social platforms.
3. Subscribe
At this stage, ask for a commitment—usually their email—in exchange for value. A free resource like an eBook or guide works well as a lead magnet.
Action Step: Offer irresistible lead magnets to encourage email sign-ups and build your list.
4. Convert
Turn subscribers into paying customers by offering a low-cost, high-value entry product—known as a “tripwire.” The goal here is not profit but building trust through a low-risk transaction.
Action Step: Create an entry-level product priced between $8-$20 that offers clear value.
5. Excitement
After purchase, customers are excited! Capitalize on this momentum by delivering an exceptional experience.
Action Step: Send follow-up emails, tutorials, or guides to ensure customers get maximum value from their purchase.
6. Ascend
This is where profits soar. Ascend your customers by offering your core product or upselling higher-value solutions.
Action Step: Develop a profitable core offer and ensure it delivers exceptional value.
7. Advocate
Encourage happy customers to share their experience. Positive testimonials and reviews boost conversions and credibility.
Action Step: Ask for reviews and showcase them on your website and social media.
8. Promote
Turn your customers into brand evangelists. Set up affiliate programs or referral bonuses so they can promote your products while earning rewards.
Action Step: Launch referral or affiliate programs to incentivize customers to spread the word.
Why the Customer Value Journey Works
Without a clear roadmap, customers get lost in the buying process. By understanding each stage of the CVJ, you can seamlessly guide them, provide value, and maximize their lifetime value to your business.
Start Mapping Your Customer Value Journey Today
To grow your online business, it’s not enough to use random tactics. You need a strategic framework. Implement the 8-step Customer Value Journey to attract, convert, and retain customers while boosting revenue.
Ready to take action? Map out your customer journey and start driving meaningful results today!
